ADDING MULTIMEDIA Nintendo Gets Fired up for the Holidays with New Flame Red Nintendo 3DS
New Color, New Price and Great Games Make Nintendo 3DS a Must-Have
REDMOND, Wash.–(BUSINESS WIRE)–Nintendo is making sure the holidays are hot this year with a new Flame Red version of its portable Nintendo 3DS™ system. The new color launches Sept. 9 alongside the new Star Fox 64™ 3D game, and comes on the heels of a new $169.99 suggested retail price, which goes into effect Aug. 12 in the United States. Flame Red joins Cosmo Black and Aqua Blue, so now shoppers have three distinct and fashionable colors to choose from.
"With a solid back-half game lineup, the Nintendo 3DS price drop is well timed to drive consumer interest and purchases through the holiday season."
"Nintendo 3DS is poised to be on fire for the holidays, with its new suggested retail price, great games and our new Flame Red color," said Nintendo of America President Reggie Fils-Aime. "With major upcoming releases in the Star Fox, Pokémon and Mario series, in addition to downloadable offerings from Nintendo eShop, Nintendo Video and Netflix, the system offers new and fun experiences to owners on a daily basis."
On the software side, third-party developers have lined up to deliver great new experiences that make use of the unique features of Nintendo 3DS.
"Nintendo 3DS is an amazing piece of technology that offers players incredible 3D games without the need for special glasses. Beyond that, it's an affordable dedicated gaming machine. Simply put, Nintendo 3DS is a fabulous device," said Laurent Detoc, President, North America, Ubisoft. "Ubisoft has been a big supporter of Nintendo 3DS since the beginning with eight Nintendo 3DS games released to date and another eight games coming out before the end of calendar year 2011."
Retailers are also anticipating a strong showing from Nintendo 3DS this holiday season.
"The new, lower Nintendo 3DS price combined with a hot new color and big-name games will entice even more Target guests to get their hands on this first-of-its-kind 3D gaming experience," said Nik Nayar, vice president of Merchandising, Target.
"GameStop customers were excited about the Nintendo 3DS launch, and this lower price point should spark additional demand," said GameStop President Tony Bartel. "With a solid back-half game lineup, the Nintendo 3DS price drop is well timed to drive consumer interest and purchases through the holiday season."
Nintendo is planning the release of two upcoming games starring its famous hero, Mario™, this holiday season. Super Mario™ 3D Land will launch in November, while Mario Kart™ 7 becomes available in December. Super Mario 3D Land is a new platforming game that takes full advantage of 3D graphics to deliver new puzzles, more precise jumping action and a remarkable new visual perspective on the Mushroom Kingdom. The game also marks the return of Mario's fan-favorite Tanooki Suit, which allows him to strike enemies with his tail and slowly descend after jumping. Mario Kart 7 is a new racing game that includes multiple characters from the Mushroom Kingdom, Kart customization and intense multiplayer action. Players can now race on land, sea and air, sail through the sky with the new hang glider feature and drive underwater in some stages. Both games are completely new and are designed specifically for the Nintendo 3DS system.
Since Nintendo 3DS launched in the United States on March 27, more than 830,000 units have been sold in the U.S. alone. Nintendo 3DS owners represent some of Nintendo's most loyal customers, and Nintendo is rewarding them for getting in on the action early with 20 free downloadable games from the Nintendo eShop.
source: Boy Genius Report
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